Our client wanted to reach a wider audience and represent their amazing products in a ‘fun and interesting’ way.

Our initial analysis focused on the fact that it is not just a product that Jelly Bean was selling, it was the service and feelings that came with the product. A cake is often at the center of a life event – milestone birthdays, weddings, anniversaries and celebrations. They are ordered by people who want to excite, surprise and treat people they love. These are greeted with joy and remembered with fondness both in the mind and on social media accounts. There is something magical about revealing a bespoke cake to children and grown-ups alike.

For this reason, we built the animation around a rhyming fairytale, written by Tim our resident author and copywriter.  It tells the tale of the Jill, the bakery owner, who creates cakes with love and a sprinkle of magic. The underlying message is that Jelly Bean Bakery can create any cake you wish for and make dreams come true.

In the creation of the animation we deliberately chose a colour palette to fit with the existing branding and logo.  Delicate pastel washes fit with a subtle fairy tale scheme. The soundtrack was selected to support the story, as it begins slowly and playfully to support the thought and creation process; then gradually builds to a faster, more enthusiastic beat to give the sense of excitement and wonder as the cakes are revealed.